“Mobilize Is a Verb: The Use of Verbs and Concrete Language Is Associated With Authors’ and Readers’ Perceptions of a Text’s Action Orientation and Persuasiveness” published by the Grammar of Social Relations Lab, in the Personality and Social Psychology Bulletin, explores the effectiveness of linguistic strategies in mobilizing individuals to action. This multi-study research investigates how verbs and concrete language enhance the persuasiveness of messages aimed at encouraging specific behaviors. By analyzing the impact of these linguistic features across several studies, the research offers robust evidence that action-oriented and concrete language not only makes messages more compelling but also increases the likelihood of behavioral engagement. Ideal for communicators, educators, and professionals, this research illuminates the potent role of specific linguistic choices in driving effective mobilization and engagement. Whether you’re crafting campaigns, educational materials, or public messaging, the insights from this study will equip you with practical strategies to enhance clarity, persuasiveness, and action-oriented communication.
Publication:
Formanowicz, M., Beneda, M., Witkowska, M., Nikadon, J., & Suitner, C. (2024). Mobilize is a verb: the use of verbs and concrete language is associated with authors’ and readers’ perceptions of a text’s action orientation and persuasiveness. Personality and Social Psychology Bulletin, 1461672241238418. https://doi.org/10.1177/01461672241238418. Open access link
Referenced projects: